For over 12 years, Authors Abroad have been the go-to company for connecting authors, poets, storytellers and illustrators with schools both in the UK and overseas.

All great stories need a little refresh once in a while, so we helped Authors Abroad make the next chapter in their animated world of school experiences.

Working closely with Authors Abroad we developed a brand that centred around a custom font. The letters were inspired by the weird and wonderful world of children's literature — featuring playful twists and some unusual characters.

The letters were then given a life of their own by creating faces, characters and worlds for them to live in.